Which criteria do you use to buy the right thing?Makarand Vaidya
Continued from last week…
“You will be your best self when you take time to understand what you really need, feel and want.”
– Deborah Day
Difficult to decide, isn’t it? I tried to ask many people for advice and got a mixed response. Today in a race to #sell more than what I want, nobody will bother to show me what I really need.
Here is a conclusion I came to, after some deliberation.
The product must contain what I need. It’s a no-brainer. So that was easy. Well, the cake must be good to taste.
Then ranks the feeling. The product must make me feel happy. If the cake, has pleasing color, in addition to a good taste, why not go for it. I don’t mind paying a little extra for the same.
My “wants” cannot be ignored either. What if I want a larger cake? I will go for it, provided I can afford the extra bit.
The tricky part follows. The cake I want tastes good, looks good, but is available only in size that is much larger than what I want. Have you seen this happen?
What would you use as criteria for buying? Need, Want, or something else?
More to follow next week…