The attention economy: How insurers can stay visible in a crowded field
In recent years, the insurance industry has undergone a digital transformation. Consumer behavior and expectations have changed, new technologies have emerged, and the competitive landscape has shifted. In this new landscape, insurers must find ways to stand out from the crowd and remain visible to consumers.
The insurance industry is increasingly becoming an attention economy, where the amount of noise and competition is only growing. In order to remain visible, insurers must find new and innovative ways to market themselves and their products.
This article explores the concept of the attention economy and how insurers can stay visible in a crowded field:https://mck.co/3wBAEP6
