Measuring The Intangible ROI of Technology Investments & Decisions
"How are you planning to measure the ROI on this project?" I asked the CTO of a large enterprise. "Well, it's a no-brainer! We will look at the revenues increased and costs saved on operations!" he answered very quickly. "Is there anything more important than that which this project will deliver?" I wondered. More I started digging into this question, he started...