Articles

Redefining Retail Shopping for shoppers with Physical Disabilities with Conversational AI

  Gone are the days of a text-heavy, static website or app. The digital transformation has seeped through all frontiers. But it does tend to leave an important part of our society and customer base behind. With businesses integrating more technology to help their customers, we have to create marketplaces that adapt to all users’ needs. Retail Shopping for Shoppers with...

3 Reasons why customers who hate chatbots, are gonna love Conversational AI

Businesses have changed tack since the pandemic started. Agility is the name of the game, and retailers and their employees are under increased pressure to be online and available to address customer requests swiftly and with empathy. To alleviate this, several retailers have included chatbots within the fold of their online presence.  But, Chatbots aren’t a “smart” choice for a...

Using Conversational AI to boost Customer Experience

It’s been a little over a year since the pandemic started which sped up the virtualization of human lives. Businesses are now aggressively expanding digitally and are trying to fill the void with more automation and efficient workflows. About 60% of organizations have pursued a complete digital rehaul due to the pandemic. Why is the humanization of Conversational AI important? Automation...

Chats, Conversations and Customer Experience

“What is the difference between a chat and a conversation? How is conversational AI different from a chatbot?” “Well, in general chat refers to an informal interaction, while a conversation is a more serious matter and requires involvement from both sides.” “It’s not so much about the dictionary definition.” “When you visit a superstore, do you really look forward to an interaction...

How do I achieve Retail Customer Experience 2.0 for my Retail Business?

In a previous article Are you ready for RCE 2.0? I discussed the changing expectations of customers post-pandemic, and the new level of Retail Customer Experience that retailers need to achieve to cater to them. In this article, we will see how to implement it for your retail business. RCE2.0! It's nice to hear it, but how do I achieve it for my...

The Slingshot: Secret sauce of control

“I understand delegation. I am still not able to figure out the secret sauce of control. When should I exercise tighter control and when should I leave it to the team?” In a Saturday morning mentoring session with a budding CEO of a start-up, we were discussing scaling the organization. “It’s like using a slingshot, my friend.” “A tighter control is required...

Is technology really helping to choose the right thing?

  “Do you remember the glossy #catalogs, received in the mailbox? It was not such a high tech experience, still very popular with high-value retailers.” Along with a #CIO from a #retail start-up, I was enjoying the journey down memory lane. “And the 1-800--- numbers. I wondered why would someone call when it is easy to pick up from the store!” “There are people with special needs....

Are you ready for Retail Customer Experience 2.0

From Mom & Pop shops to Large Malls, and Computers to the Internet & Ecommerce, the shopping experience of customers has changed a lot in the past few decades, but nothing matches the degree the once-in-a-century pandemic has brought to the table. The pandemic has not only changed What People buy but also Why and How they Buy. At the same...

Is your product learning Emotional Intelligence?

“We are replacing human interaction with our AI-based product. This is working out really well, I am now considering more improvements. Do you have any suggestions?” Sagar, the CEO of a Start-up started the conversation during our brainstorming session. “Sagar, in personal and social interactions emotional intelligence plays a key role. Have you considered adding some grace to the conversations?” “Emotional intelligence in the product? What...

Which criteria do you use to buy the right thing?

    Continued from last week... “You will be your best self when you take time to understand what you really need, feel and want.” - Deborah Day There is always a struggle between what you #need and what you #want. Should I go for what I need? Or go for what I want? Difficult to decide, isn’t it? I tried to ask many people for advice and...